Mission Statements: Don't You Hate Them?
Dec 03, 2013
Most “Mission statements” are more “BS” than reality. For example, our health insurance company states their mission is low cost insurance. Based on their ever rising rates, that is “BS”. We wanted something better for our company. We know the “charge” you (our customer) have given us: to deliver you from being robbed (or robbed again). We took that as our focal point, and tried to build a company around it.
Our fasteners (engineered to be “Zero” Theft) are because of this. Our R&D efforts (pursuing security features), are because of this. Our selling method (control of keys), is because of this. You not being robbed has become our passion; and that isn’t “BS.” “Passion” is better than “mission”…don’t you think?